brand archetypes

For the record: your message hits a sweeter groove if you connect with others on a subconscious level.
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Enter: Brand Archetypes.
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Learn to answer what your audience *really* wants from you.
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And create a business rooted in recognizable values and authenticity.
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WHAT YOU'LL FIND INSIDE:
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​12 Brand Archetypes​
Each with their own drive, fear, strategy, and keywords.
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​3 One-liner templates​
Shift theory into practice. Put these brand archetypes into action and create your one-liners.